GATE 5.0 Academy is launching a four-week intensive digital marketing workshop series in February 2025, developed in partnership with leading digital marketing practitioners from across Europe.
Who Is This For?
This series is open to all SEED and early SPROUT phase participants whose businesses are building their initial digital presence. It is particularly relevant for B2C and D2C businesses, as well as any B2B company whose primary sales channel involves inbound digital lead generation.
Week-by-Week Curriculum
Week 1 — Foundations: SEO & Content Strategy (Feb 3)
Building a content engine that generates organic traffic without paid media spend. Session covers keyword research, content calendar construction, and measuring content ROI.
Week 2 — Paid Acquisition: Google & Meta Ads (Feb 10)
Practical introduction to running profitable paid campaigns on Google Search and Meta (Instagram/Facebook). Session includes live account walkthroughs and budget allocation frameworks.
Week 3 — Email & CRM Automation (Feb 17)
Building automated email sequences that nurture leads from first contact to purchase. Tools covered include Mailchimp, ActiveCampaign, and HubSpot.
Week 4 — Analytics & Growth Loops (Feb 24)
Connecting your marketing activities to revenue outcomes using Google Analytics 4, attribution modelling, and building self-reinforcing growth loops.
Format & Materials
Each session runs for 2.5 hours on Monday afternoons (14:00–16:30 CET) via MS Teams. Recordings and a comprehensive PDF workbook are provided after each session.
To register, click the "Register Now" button in your Workshops dashboard or speak to your programme officer.